Main Description
The client asked me to design the logo and corporate ID for this coffee shop. My challenge was to visualize in a way the meaning of the brand name (motta). Motta is a stainless steel jug which is used to make the cream on top of the coffee.
Analyzing the concept
Logo: I transformed the two “L” letters into a simple shape that witnesses the form of the cream jug. I used a simple and thin font to add elegance and prepare customers for a coffee experience provided by people who know and love all about coffee culture. The stamp shape stands for some short of a statement which strengthens their knowledge about making coffee.
